Dallas, Texas - Dallas Area Rapid Transit (DART) will pursue approvals from its 13 service area cities for the operation of a revenue-generating advertising program on its transit shelters in 2020.
City approvals allowing static signs, shelter wraps and digital screens could allow DART to reinvest in additional and updated shelters, create a shelter cleaning program, market increased services, provide wayfinding and real-time information, and have the ability to send critical citywide emergency messages.
DART's board approved advertising on the agency's 1,229 transit shelters on September 17.
Dallas is one of the few major cities without transit shelter advertising. A total of 899 of the shelters are in Dallas. The others are found across the agency's 12 additional cities: Addison, Carrollton, Cockrell Hill, Farmers Branch, Garland, Glenn Heights, Highland Park, Irving, Plano, Richardson, Rowlett and University Park.
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