BD Dynamics™ Logo
Defining Your "I" in BusIness Development Logo
Bestselling & Award Winning Book: Winning with Whiskers™, A Business Fable About Overcoming Barriers by Knowing Yourself and Others
Nearly 600 Doer/Sellers Trained in Client Cultivation and Advancement Program Since 2017
Foundationally, there are two core BD Dynamics™ concepts: 1) There is only one “I” in BusIness Development. 2) Doer/Sellers must be able to Identify, Hone and Articulate™ their individual value.”
— Dawn F. Landry, Authentizity CEO & Founder
HOUSTON, TX, UNITED STATES, March 19, 2025 /EINPresswire.com/ -- With a three-decade, business-to-business (B2B) strategic growth career working alongside technical Doer/Sellers to achieve exponential sales
success, Authentizity CEO & Founder Dawn F. Landry has leveraged lessons learned and best practices to advance Authentizity’s next generation Doer/Seller Business Development Course: BD Dynamics™, Empowering the Technical-Minded.The first iteration of the client cultivation and advancement program was released in 2017. Since that time, nearly 600 technical Doer/Sellers have gained more confidence, competence, and success in business development by creating a process that parallels their project management acumen.
Dawn F. Landry stated, “When I first developed BD Dynamics™, there were two concepts that I knew for sure:
1) There is only one “I” in BusIness Development, so helping technical professionals to Define Your I in Business Development™ was a foundational principle of my service offering.
2) A crucial component of the Doer/Seller process is to assist technical professionals with Identifying, Honing and Articulating™ their individual value to their clients, their companies, and most importantly, themselves.”
BD Dynamics™ contains in-depth modules with thought-provoking exercises and guides to enable participants to customize their own business development system with accountability, intentionality, and measurable actions. The new enhancements to the program contain specific modules to their unique skills, strengths, experiences, and even industry and company needs.
They also contain Landry’s latest International Impact Award-Winning and bestselling book, Winning with Whiskers™, a Business Fable about Overcoming Barriers by Knowing Yourself and Others. The Fable is utilized for participants to readily envision their roles in cultivating and advancing their client relationships. That way, they can connect, no matter which character they identify with most.
In this module of the training, participants work through a series of exercises to “own” their individual client approach, outreach, and maintenance style. This fun and inspiring story helps even the most technically minded service provider to expand their typical perceptions about business and client development so that they can overcome any self-limiting challenges.
By the end of BD Dynamics™, participants are able to dispel the untruths that effective, successful, technical salespeople are born, not made, and that great relationship intentionality and accountability cannot be learned.
Per a BD Dynamics™ Doer/Seller Project Manager Participant, Houston Commercial General Contractor: “The Winning with Whiskers™ Fable might have been one of my favorite parts about the BD Dynamics™ training. Not only was it interactive, but it allowed for some self-reflection while simultaneously seeing how other people saw the qualities that I liked & / or disliked in myself. It allowed me to see the positives in all of those qualities and reinforced the idea that there is not one glove that will fit all individuals.”
For more information about BD Dynamics™, visit: https://www.authentizity.com/bd-dynamics.
Click here for a BD Dynamics™ Case Study with post-training survey results: https://www.authentizity.com/case-studies.
Winning with Whiskers™ is published by Authentizity, LLC. Winning with Whiskers™ is available on Amazon at https://www.amazon.com/dp/1735354066, with group rates directly at https://www.dawnflandry.com/winning-with-whiskers.
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